{"title":"Authentic Beauty Concept","description":"\u003cp\u003eDiscover Authentic Beauty Concept — professional hair care and styling products crafted with purpose and sustainability in mind.\u003c\/p\u003e","products":[{"product_id":"authentic-beauty-concept-glow-cleanser-300ml","title":"Authentic Beauty Concept Glow Cleanser 300ml","description":"\u003cp\u003eKeep your colour vibrant with every wash. The Authentic Beauty Concept Glow Cleanser is a gentle, sulphate-, paraben-, and silicone-free cleanser specifically formulated for coloured hair. Enriched with Date and Cinnamon extracts, it preserves colour, helps to moisturise and seals the cuticle — leaving hair soft, shiny and beautifully radiant.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour-preserving formula for coloured hair\u003c\/li\u003e\n\u003cli\u003eGently removes impurities without stripping colour\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle for improved shine and manageability\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: warm, spicy accord of date and cinnamon\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage onto damp hair, lather, and rinse thoroughly. Follow with Glow Conditioner for best results.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097201984,"sku":"42392460","price":495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptGlowCleanser300ml__1.webp?v=1774338289"},{"product_id":"authentic-beauty-concept-cool-glow-cleanser-300ml","title":"Authentic Beauty Concept Cool Glow Cleanser 300ml","description":"\u003cp\u003eBanish brassiness and keep cool tones looking fresh. The Authentic Beauty Concept Cool Glow Cleanser is a toning, colour-preserving cleanser formulated for coloured hair with unwanted yellow or warm tones. Enriched with violet Sweet Potato extract, its low-sensitising purple pigments gently neutralise brassiness while leaving hair radiant, conditioned and full of life.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralises yellow and brassy tones in coloured hair\u003c\/li\u003e\n\u003cli\u003ePreserves and prolongs colour vibrancy\u003c\/li\u003e\n\u003cli\u003eConditions and adds shine with every wash\u003c\/li\u003e\n\u003cli\u003eFree from parabens and silicones\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage a small amount onto damp hair in circular motions. Rinse thoroughly. Follow with Glow Conditioner for added radiance.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097300288,"sku":"42405559","price":495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptCoolGlowCleanser300ml__1.webp?v=1774338216"},{"product_id":"authentic-beauty-concept-glow-conditioner-250ml","title":"Authentic Beauty Concept Glow Conditioner 250ml","description":"\u003cp\u003eNourish and protect your colour between visits. The Authentic Beauty Concept Glow Conditioner is a silicone- and paraben-free conditioner that preserves hair colour while adding moisture, softness and radiant shine. Enriched with Glyceryl Stearate and sustainable Guar extract, it improves combability and leaves coloured hair looking healthier and more vibrant.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePreserves and enhances hair colour\u003c\/li\u003e\n\u003cli\u003eMoisturises and adds luminous shine\u003c\/li\u003e\n\u003cli\u003eImproves combability and reduces tangles\u003c\/li\u003e\n\u003cli\u003eFree from silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: warm, spicy accord of date and cinnamon\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Emulsify into mid-lengths to ends of freshly washed, damp hair. Leave for a few minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097365824,"sku":"42367307","price":535.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptGlowConditioner250ml__1.webp?v=1774338153"},{"product_id":"authentic-beauty-concept-glow-mask-200ml","title":"Authentic Beauty Concept Glow Mask 200ml","description":"\u003cp\u003eYour colour's best defence. The Authentic Beauty Concept Glow Mask is an intense, deeply moisturising hair mask that provides up to 10 weeks of colour protection. Its silicone- and paraben-free formula nourishes from root to tip, eliminates flyaways and leaves coloured hair irresistibly soft, smooth and vibrantly radiant — wash after wash.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUp to 10 weeks of colour protection\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises and nourishes from root to tip\u003c\/li\u003e\n\u003cli\u003eEliminates flyaways for a smooth, manageable finish\u003c\/li\u003e\n\u003cli\u003eFree from silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: warm, spicy accord of date and cinnamon\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, apply an even layer through lengths and ends. Leave for 5–10 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097431360,"sku":"42392484","price":670.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptGlowMask200ml__1.webp?v=1774338098"},{"product_id":"authentic-beauty-concept-glow-spray-serum-200ml","title":"Authentic Beauty Concept Glow Spray Serum 200ml","description":"\u003cp\u003eMulti-benefit protection in every spritz. The Authentic Beauty Concept Glow Spray Serum is a multi-tasking leave-in serum that preserves coloured hair, enhances colour longevity and delivers intense shine — all while shielding hair from heat up to 230°C and UV damage. Powered by Ruby Algae and Deep Sea Water Ferment, this silicone-free formula reinforces the hair fibre and protects against pollution.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour and enhances longevity\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C\u003c\/li\u003e\n\u003cli\u003eUV protection to prevent colour fading\u003c\/li\u003e\n\u003cli\u003eReinforces hair fibre and protects against pollution\u003c\/li\u003e\n\u003cli\u003eFree from parabens and silicones\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well. Spray onto clean, towel-dried hair from 15–20cm. Blow-dry immediately, or allow to air-dry.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097529664,"sku":"4067971032948","price":745.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptGlowSpraySerum200ml__1.webp?v=1774338031"},{"product_id":"authentic-beauty-concept-hydrate-cleanser-300ml","title":"Authentic Beauty Concept Hydrate Cleanser 300ml","description":"\u003cp\u003eCleanse without compromise. The Authentic Beauty Concept Hydrate Cleanser is a transparent, sulphate- and paraben-free shampoo formulated for normal to dry or curly and textured hair. Its nourishing formula restores elasticity and bounce, bringing back shine and life to dehydrated or curl-prone hair — with a fresh, fruity scent that makes every wash a pleasure.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMoisturises and revitalises normal to dry or curly hair\u003c\/li\u003e\n\u003cli\u003eRestores elasticity and natural bounce\u003c\/li\u003e\n\u003cli\u003eGentle sulphate-free cleanse\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: fresh and fruity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage onto damp hair, lather, and rinse thoroughly. Follow with Hydrate Conditioner for optimal results.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097562432,"sku":"42392491","price":495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptHydrateCleanser300ml__1.webp?v=1774337969"},{"product_id":"authentic-beauty-concept-hydrate-conditioner-250ml","title":"Authentic Beauty Concept Hydrate Conditioner 250ml","description":"\u003cp\u003eBounce back, beautifully. The Authentic Beauty Concept Hydrate Conditioner is a lightweight, silicone- and paraben-free conditioner that moisturises normal to dry or curly and textured hair. Made with Mango and Basil extracts, it restores elasticity and bounciness while leaving hair effortlessly soft, shiny and easy to manage — with a delightful fruity scent.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMoisturises and revitalises dry or curly hair\u003c\/li\u003e\n\u003cli\u003eRestores elasticity and natural bounce\u003c\/li\u003e\n\u003cli\u003eImproves combability and softness\u003c\/li\u003e\n\u003cli\u003eFree from silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: fresh and fruity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Emulsify into mid-lengths to ends of freshly washed, damp hair. Leave for up to 2 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097660736,"sku":"42392590","price":535.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptHydrateConditioner250ml__1.webp?v=1774337746"},{"product_id":"authentic-beauty-concept-hydrate-lotion-150ml","title":"Authentic Beauty Concept Hydrate Lotion 150ml","description":"\u003cp\u003eFrizz control meets everyday nourishment. The Authentic Beauty Concept Hydrate Lotion is a silicone- and paraben-free leave-in moisturising lotion that tames frizz, improves combability and leaves hair supple and manageable. It offers blow-dry protection up to 230°C — making it the perfect everyday step for normal to dry hair that needs a little extra love.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFights frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eBlow-dry heat protection up to 230°C\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, supple and easy to comb\u003c\/li\u003e\n\u003cli\u003eLeave-in formula — no rinsing required\u003c\/li\u003e\n\u003cli\u003eFree from silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply evenly to damp hair after cleansing. Style as desired — no rinsing required.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097726272,"sku":"42367444","price":550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptHydrateLotion150ml__1.webp?v=1774337668"},{"product_id":"authentic-beauty-concept-hydrate-intense-treatment-200ml","title":"Authentic Beauty Concept Hydrate Intense Treatment 200ml","description":"\u003cp\u003eDeep hydration, unlocked. The Authentic Beauty Concept Hydrate Intense Treatment is a deeply hydrating mask that delivers unmatched moisture, increases manageability and enhances natural shine. This silicone-free formula reduces frizz and defines curls without weighing hair down — making it an essential weekly ritual for dry, brittle or textured hair in need of serious revival.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeply moisturises and revitalises dry hair\u003c\/li\u003e\n\u003cli\u003eEnhances natural shine and reduces frizz\u003c\/li\u003e\n\u003cli\u003eIncreases manageability and reduces breakage during brushing\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: soft cottony floral with mango and vanilla\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, apply an even layer and leave for 5–10 minutes. For more intense results, leave up to 20 minutes with a hot towel wrap. Rinse thoroughly.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097824576,"sku":"42373926","price":670.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptHydrateIntenseTreatment200ml__1.webp?v=1774337604"},{"product_id":"authentic-beauty-concept-hydrate-curl-enhancer-250ml","title":"Authentic Beauty Concept Hydrate Curl Enhancer 250ml","description":"\u003cp\u003eLet your curls be themselves. The Authentic Beauty Concept Hydrate Curl Enhancer is a lightweight leave-in gel with flexible hold that enhances curl definition, reduces frizz and provides humidity protection — without the crunch. Developed with curl expert Evan Joseph, this silicone-free, vegan formula celebrates natural waves, curls and coils of every shape and size.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnhances curl definition with flexible, non-crunchy hold\u003c\/li\u003e\n\u003cli\u003eReduces frizz and provides humidity protection\u003c\/li\u003e\n\u003cli\u003eDeeply hydrating formula for waves, curls and coils\u003c\/li\u003e\n\u003cli\u003eLightweight — does not weigh curls down\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply evenly through damp hair lengths. Use fingers or a comb to distribute. Style as desired — no rinsing required.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097890112,"sku":"42373933","price":670.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptHydrateCurlEnhancer250ml__1.webp?v=1774337537"},{"product_id":"authentic-beauty-concept-replenish-cleanser-300ml","title":"Authentic Beauty Concept Replenish Cleanser 300ml","description":"\u003cp\u003eThe foundation for stronger, healthier hair. The Authentic Beauty Concept Replenish Cleanser is a rich, nourishing shampoo formulated for damaged hair. Infused with Shea Butter, Rice Protein and Rice Water, it gently cleanses while strengthening and smoothing the hair fibre — preparing the perfect base for further Replenish treatments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNourishes and strengthens damaged hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses while repairing the hair fibre\u003c\/li\u003e\n\u003cli\u003eSmooths the hair surface for improved manageability\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage onto damp hair, lather, and rinse thoroughly with lukewarm water. Follow with Replenish Conditioner for enhanced results.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637097988416,"sku":"42469834","price":480.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptReplenishCleanser300ml__1.webp?v=1774337445"},{"product_id":"authentic-beauty-concept-amplify-cleanser-300ml","title":"Authentic Beauty Concept Amplify Cleanser 300ml","description":"\u003cp\u003eMore volume, less effort. The Authentic Beauty Concept Amplify Cleanser is a sulphate- and paraben-free shampoo formulated for fine and thinning hair. Its lightweight formula gently removes impurities and product build-up while adding body and a fuller feel — leaving hair revitalised, manageable and visibly more voluminous. Enriched with antioxidant Green Tea Leaf Extract for added care and protection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdds volume and body to fine or thinning hair\u003c\/li\u003e\n\u003cli\u003eGentle sulphate-free cleanse that does not weigh hair down\u003c\/li\u003e\n\u003cli\u003eAntioxidant Green Tea Leaf Extract for scalp protection\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: fresh citrus\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage onto damp hair and lather. Rinse thoroughly. Follow with Amplify Conditioner for added volume.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637098086720,"sku":"42392781","price":495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptAmplifyCleanser300ml__1.webp?v=1774337202"},{"product_id":"authentic-beauty-concept-amplify-conditioner-250ml","title":"Authentic Beauty Concept Amplify Conditioner 250ml","description":"\u003cp\u003eVolume without the weight. The Authentic Beauty Concept Amplify Conditioner is a lightweight gel conditioner that boosts body and volume for fine and thinning hair. Its silicone- and paraben-free formula — powered by Hydroxyethylcellulose — delivers amplified, thicker-feeling hair with improved manageability, without ever weighing it down. A daily treat for hair that wants to be more.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBoosts body, volume and thickness for fine hair\u003c\/li\u003e\n\u003cli\u003eLightweight gel formula that does not weigh hair down\u003c\/li\u003e\n\u003cli\u003eImproves combability and manageability\u003c\/li\u003e\n\u003cli\u003eFree from silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: fresh citrus\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Emulsify into mid-lengths to ends of freshly washed, damp hair. Leave for a few minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637098119488,"sku":"42367130","price":535.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptAmplifyConditioner250ml__2.webp?v=1774336852"},{"product_id":"authentic-beauty-concept-amplify-spray-conditioner-250ml","title":"Authentic Beauty Concept Amplify Spray Conditioner 250ml","description":"\u003cp\u003eDaily moisture, instantly absorbed. The Authentic Beauty Concept Amplify Spray Conditioner is a lightweight, leave-in spray formulated for fine hair that moisturises and detangles without adding weight. Infused with Panthenol and Rice Extract, it brings hair to optimal moisture levels, leaving it soft, manageable and full of volume — with a fresh citrus scent.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMoisturises and detangles fine hair daily\u003c\/li\u003e\n\u003cli\u003eLightweight leave-in — no rinsing required\u003c\/li\u003e\n\u003cli\u003eAdds softness and volume without weighing hair down\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: fresh citrus\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well. Spray evenly onto damp hair, focusing on mid-lengths to ends. Distribute with fingers or a comb. Style as desired.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637098250560,"sku":"42367468","price":550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptAmplifySprayConditioner250ml__1.webp?v=1774336726"},{"product_id":"authentic-beauty-concept-indulging-oil-100ml","title":"Authentic Beauty Concept Indulging Oil 100ml","description":"\u003cp\u003eShine, smoothness and frizz control — all in one fluid oil. The Authentic Beauty Concept Indulging Oil is a silicone- and paraben-free multitasking hair oil that smooths frizz, seals split ends and adds high-gloss shine to both damp and dry hair. Formulated with Crambe Abyssinica Seed Oil, it is lightweight, non-greasy and absorbs instantly — delivering heat protection up to 230°C without any residue.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmooths frizz and seals split ends\u003c\/li\u003e\n\u003cli\u003eAdds high-gloss shine to damp or dry hair\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy and instantly absorbed\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eFree from silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e On damp hair: distribute sparingly through mid-lengths and ends before blow-drying. 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Its high-foaming, sulphate-free surfactant leaves hair and scalp refreshed, clean and beautifully radiant — the ideal weekly reset.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRemoves product build-up, grease and environmental impurities\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eGentle yet highly effective sulphate-free cleanse\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eScent: fresh floral\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage onto damp hair, focusing on the scalp. Lather and rinse thoroughly. Follow with your favourite Authentic Beauty Concept conditioner.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637098414400,"sku":"42366898","price":480.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptDeepCleansingShampoo300ml__1.webp?v=1774336527"},{"product_id":"authentic-beauty-concept-hydrating-jelly-mask-200ml","title":"Authentic Beauty Concept Hydrating Jelly Mask 200ml","description":"\u003cp\u003eQuench your hair and scalp in one step. The Authentic Beauty Concept Hydrating Jelly Mask is a silicone-free, lightweight mask infused with Spirulina and Aloe Vera that deeply hydrates both hair and scalp while supporting the scalp's natural protective barrier against external aggressors. It restores shine, improves detangling and gently cares for sensitive scalps — and can even be used as a leave-in for curl definition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeply hydrates hair and scalp\u003c\/li\u003e\n\u003cli\u003eSupports the scalp's protective barrier\u003c\/li\u003e\n\u003cli\u003eRestores shine and improves detangling\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including sensitive scalps\u003c\/li\u003e\n\u003cli\u003eCan be used as a leave-in for curl definition\u003c\/li\u003e\n\u003cli\u003eFree from silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, apply to scalp and hair. Leave for 5–10 minutes (or up to 20 minutes with a hot towel for deeper results). Rinse thoroughly.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637098447168,"sku":"42405412","price":535.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptHydratingJellyMask200ml__1.webp?v=1774336368"},{"product_id":"authentic-beauty-concept-eau-de-toilette-50ml","title":"Authentic Beauty Concept Eau De Toilette 50ml","description":"\u003cp\u003eA signature scent that goes beyond hair. The Authentic Beauty Concept Eau De Toilette is a pure, fresh and feminine fragrance designed for both skin and hair. 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The Authentic Beauty Concept Sensorial Cream Scrub is a rich, creamy exfoliant formulated with a botanical blend of adaptogens and sustainably sourced Shea Butter that gently yet effectively purifies the scalp, face and body. It removes excess oil, impurities and product residues without irritation, restores optimal skin moisture levels and improves the protective barrier — leaving skin and scalp feeling deeply cleansed, balanced and refreshed.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGently exfoliates scalp, face and body\u003c\/li\u003e\n\u003cli\u003eRemoves impurities, residues and excess oil\u003c\/li\u003e\n\u003cli\u003eRestores optimal moisture balance and improves skin barrier\u003c\/li\u003e\n\u003cli\u003eBotanical adaptogens and sustainably sourced Shea Butter\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet skin. Massage gently in circular motions for optimal exfoliation. Rinse thoroughly with plenty of water.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637098676544,"sku":"42373957","price":605.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptSensorialCreamScrub250ml__1.webp?v=1774010162"},{"product_id":"authentic-beauty-concept-airy-texture-spray-300ml","title":"Authentic Beauty Concept Airy Texture Spray 300ml","description":"\u003cp\u003eEffortless volume, natural texture. The Authentic Beauty Concept Airy Texture Spray is a silicone-free, lightweight dry texturising spray that delivers instant root lift, pliable volume and a fuller feeling for all hair types. 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Style as desired.\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":51637098742080,"sku":"42405535","price":550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/AuthenticBeautyConceptAiryTextureSpray300ml.webp?v=1774009416"},{"product_id":"authentic-beauty-concept-replenish-rich-cream-mask-200ml","title":"Authentic Beauty Concept Replenish Rich Cream Mask 200ml","description":"\u003cp\u003eDeep nourishment for damaged hair. The Authentic Beauty Concept Replenish Rich Cream Mask is a restorative treatment infused with Shea Butter, Rice Protein and Rice Water that strengthens, repairs and softens damaged hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens and repairs\u003c\/li\u003e\n\u003cli\u003eRich, restorative formula\u003c\/li\u003e\n\u003cli\u003eSofter, healthier hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":52081788617024,"sku":"4067971107714","price":670.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/ABC_Replenish_Rich_Mask_200ml_061.jpg?v=1780410282"},{"product_id":"authentic-beauty-concept-replenish-conditioner-250ml","title":"Authentic Beauty Concept Replenish Conditioner 250ml","description":"\u003cp\u003eStrength and softness, restored. The Authentic Beauty Concept Replenish Conditioner is a nourishing conditioner for damaged hair with Shea Butter, Rice Protein and Rice Water to strengthen, detangle and smooth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens damaged hair\u003c\/li\u003e\n\u003cli\u003eDetangles and smooths\u003c\/li\u003e\n\u003cli\u003eNourishing formula\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":52081788649792,"sku":"42469759","price":535.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/ABC_Replenish_Cond_250ml_048.jpg?v=1780410282"},{"product_id":"authentic-beauty-concept-hydrate-smoothing-serum-100ml","title":"Authentic Beauty Concept Hydrate Smoothing Serum 100ml","description":"\u003cp\u003eSmooth, glossy, frizz-free. The Authentic Beauty Concept Hydrate Smoothing Serum is a silicone-free leave-in serum that tames frizz, adds shine and smooths dry or unruly hair for a sleek, healthy finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTames frizz\u003c\/li\u003e\n\u003cli\u003eAdds shine and smoothness\u003c\/li\u003e\n\u003cli\u003eSilicone-free leave-in\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":52081788682560,"sku":"42373940","price":670.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/ABC_HYDRATE_Smoothing_Serum.jpg?v=1780410282"},{"product_id":"authentic-beauty-concept-hydrate-spray-conditioner-250ml","title":"Authentic Beauty Concept Hydrate Spray Conditioner 250ml","description":"\u003cp\u003eLightweight moisture, instantly. The Authentic Beauty Concept Hydrate Spray Conditioner is a silicone- and paraben-free leave-in spray that hydrates, detangles and softens normal to dry, curly or textured hair without weighing it down.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeave-in hydration\u003c\/li\u003e\n\u003cli\u003eDetangles and softens\u003c\/li\u003e\n\u003cli\u003eSilicone- \u0026amp; paraben-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":52081788715328,"sku":"ABCHSC2001","price":550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/42392606_1.jpg?v=1780410283"},{"product_id":"authentic-beauty-concept-dry-shampoo-250ml","title":"Authentic Beauty Concept Dry Shampoo 250ml","description":"\u003cp\u003eFresh hair, no water needed. The Authentic Beauty Concept Dry Shampoo absorbs excess oil and refreshes hair between washes, adding instant texture and volume while leaving hair feeling clean and revitalised.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAbsorbs excess oil\u003c\/li\u003e\n\u003cli\u003eAdds texture and volume\u003c\/li\u003e\n\u003cli\u003eRefreshes between washes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":52081788748096,"sku":"42393412","price":550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/42393412_1.webp?v=1780927265"},{"product_id":"authentic-beauty-concept-amplify-mouse-200ml","title":"Authentic Beauty Concept Amplify Mousse 200ml","description":"\u003cp\u003eBodywork for fine hair. The Authentic Beauty Concept Amplify Mousse is a lightweight foam that builds volume, body and hold for fine and thinning hair, delivering long-lasting lift without stiffness or weight.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuilds volume and body\u003c\/li\u003e\n\u003cli\u003eLong-lasting lift\u003c\/li\u003e\n\u003cli\u003eLightweight, no stiffness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":52081788780864,"sku":"42366676","price":550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/42366676_1.webp?v=1780927234"},{"product_id":"authentic-beauty-concept-stronghold-hairspray-300ml","title":"Authentic Beauty Concept Stronghold Hairspray 300ml","description":"\u003cp\u003eLock in your look. The Authentic Beauty Concept Stronghold Hairspray delivers strong, long-lasting hold with humidity protection, keeping styles in place all day while remaining brushable and flake-free.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrong, long-lasting hold\u003c\/li\u003e\n\u003cli\u003eHumidity protection\u003c\/li\u003e\n\u003cli\u003eBrushable, flake-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":52081788813632,"sku":"42366720","price":550.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/files\/42366720_1.webp?v=1780927194"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0700\/0128\/collections\/ABC__1.png?v=1777555152","url":"https:\/\/melinhair.com\/collections\/authentic-beauty-concept.oembed?page=2","provider":"Mélin Hair","version":"1.0","type":"link"}